McDonalds and Burger King have always seemed like pretty much the same place to me. The menus are nearly identical, and aside from the differences in cooking method, the food is interchangeable. In Tyler however the two franchises appear to be going in opposite directions.
Burger King on Broadway seems to turn a tidy profit. They keep a fairly steady flow of customers. The west loop B.K. on he other hand practically requires a police escort to enter the drive through. The restaurant is messy, and full of unsavory customers. From a safety standpoint, I would avoid that location at all costs.
McDonalds in Tyler is making a lot of improvements however. Their Broadway locations have been entirely remodeled after their new café theme. Flat screen TVs and interactive touch screen computer games are there to entertain both adults and children. A visit to McDonalds is almost like hanging out at the local pub or coffee shop.
Overall, I like what the chain is doing in terms of improving their stores and trying to appeal more to adults. At the end of the day however, they still serve largely Big Macs and fries. Oh I know they have salads, smoothies and gourmet coffee now but it’s still McDonald’s food. There’s a lot of competition in the city of Tyler Texas for your fast food dollar and I’m just not sure that turning the fast food icon into Starbuck’s is going to earn more of that market. Still I applaud the store’s efforts. The restaurants are quite nice!