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Participating in the Nielsen Ratings

November 4th, 2010
Nielsen Ratings Tyler TX

Nielsen Ratings Tyler TX

I like television a lot. I realize this should be sort of an embarrassing confession for someone who has aspirations of appearing deep, intelligent, or very religious but its true. And I am a relatively intelligent person of faith. I should say that: first off, with work, and a three year old little boy, I’m pretty busy, so while my television is often on, I don’t pay super close attention all the time. Secondly, while I enjoy TV, I’m not indiscriminate about what I watch. I have often been appalled by the A- moral, even hedonistic messages presented on television, so I was pleased to receive a packet from the people at the Nielsen ratings group asking me to participate in the ratings polling this fall. This is something I’ve never done before.

Now I have to say that were it not an opportunity to put in my two cents regarding what is or should be on television, I would certainly not go to the trouble of participating. I don’t actually watch much network TV. I watch a lot of cable news, (Fox in particular), ESPN, the History Channel and the Travel Channel. Of course the boy watches Nick and Nick Jr. I had always assumed that the ratings groups simply monitored what their control groups watched for a week and assembled the results into a report of some kind. It had never really donned on me to question how they monitored my viewing.

Seems like kind of a stupid assumption now that I know otherwise. In actuality there is a fairly detailed log for selected viewers to fill out. It runs day-by-day, evening-by-evening for a whole week. The participant enters the names of the times, programs and channels he watches, as well as the number of people watching with him and their ages. Frankly the whole thing is a bit intrusive but it gives the viewer an opportunity to express an opinion to a venue that actually matters.

TV Tyler Texas

TV Ratings in Tyler Texas

In spite of the fact that completing the logbook is a little too much like homework I plan to my best to complete the survey. It seems like a more reasonable approach to influencing the networks as well as the cable and satellite providers than boycotts and angry letters of protest. I would encourage anyone else on Nielsen’s list this fall, to participate as well. At least this way you know someone’s listening to your opinions. For more information on Nielsen and how they gather viewer response, try visiting their web site at http://en-us.nielsen.com/content/nielsen/en_us/industries/media.html.

Racial Bias in the Sports Media

September 3rd, 2010

Early yesterday morning shortly after the sun came up I rolled over and flipped on a certain sports television network. As I lay in a flu- induced fog I listened to one of the most frustrating and (in my opinion juvenile) discussions I have heard in any news venue in a while. The topic at hand was whether or not Bret Favre had benefited from a racial biased in the sports media, that minority athletes would not have, had they behaved in the same manner! Really?! Is this how far we’ve descended?! As a teacher this sounds a lot like arguments I’ve heard from students who compare their offences and punishments to those of other students. Well let’s look at Brett Favre’s record.

Has Brett ever gone to prison? No, at least not recently anyway? Has Brett ever been in trouble for smuggling a gun into a night- club? No? Has Brett been known to hang around the women’s rooms of clubs and hotels? No? Has Brett ever participated in a sport where one animal was trained to tear apart another for the amusement of his guests? No? Does Brett throw himself week- long lavish birthday parties, and generally behave like he’s bi-polar? Not usually? Has Brett started to believe a little too much in his own legend? Yeah, probably. Does Brett need to hang it up before his legacy is ruined buy his indecisiveness? Again yes.

So now we ask ourselves how many of the above offences are annoying, and how many are actually offensive. The fact is I wish Brett would retire as much as anyone, but to suggest that he hasn’t taken enough of a beating over his behavior in the press is crazy. There is no racial component here. What must the media do, beat up all the harder on Brett because he happens to be a white guy? At what point can we as a society stop worrying about the racial context to every news story? Anytime a person (of any race) finds that they are either in trouble or losing an argument, they look for the opportunity to drop the “R” word. Why can’t we each be responsible for own individual indiscretions and short- comings? How about we hold Brett accountable for Brett’s short comings, and Big Ben for Big Ben’s and Michael Vick for Michael Vick’s and so forth and so on. The sooner we as a society stop interpreting every comment and event through the lens of race the better off we will be.

I should also say that I’m not suggesting that the press has been too hard on number four either. I don’t think he’s treated his teammates or fans well the last few years. Frankly, I’m tired of the Brett Favre saga. And I’m not just saying that because he’s white.

Guadalupe’s and The Gladewater Opry

July 27th, 2010

The Gladewater Sat Night Opry
With as hot as this summer has been, I find that too much activity (even the fun variety) is kind of a chore. So over the past few weeks I’ve been laying pretty low. Last week however, a former student invited me to a musical performance in which he’d been asked to participate. I agreed to attend, and Saturday night we met in Gladewater, TX, first for dinner at Guadalupe’s restaurant and then for the weekly Saturday night musical montage held at the Gladewater Opry.

The Gladewater Opry is a real cultural experience. Local legend holds that the venue has played host to young musicians like Loretta Lynn, George Jones and even Elvis Presley. At first glance the there’s not much to the place. Its located smack in the middle of town, in what looks like a store front building. The lobby is small, but concert hall itself is fairly deep, (much larger than it appears from the outside). The Opry is housed in what resembles an old theater with a stage in front and seating for about five hundred guests. While Saturday’s crowd wasn’t quite a packed house, it was mostly full.

Our evening began with a visit to local Gladewater staple, Guadalupe’s. The restaurant has the look at feel of an informal cafe or diner, which (as the name implies) serves Mexican food, and is a favorite stop for locals, antique hunters, Opry goers and others. The fare was good and the service both quick and friendly. Based on the one visit I would recommend the stop for anyone who happens to be in the little town. (To reach the restaurant by phone call, (903) 845-2318). After dinner my hosts and I loitered around town, in anticipation the evening’s entertainment.

The Opry’s music kicked off at eight and we were seated front row center. Now I should preface my description my telling my readers that I grew up in Tyler and consider myself a proud Texan. I listen to country music now and again, but I was really not expecting the cultural experience that I had Saturday night. As soon as the first performer started up on her fiddle (Opry fav and band member, Lacie Carpenter), a cascade of guests flocked to the front of the stage to drop their offerings into the tip baskets. I must admit, that at this point my mind kicked into overdrive and I probably flushed with the realization that people were giving lavishly to a cause and I had no cash to offer to this evidently, noble enterprise. It was similar to the sensation one has at church when the offering plate is passed and the parishioner realizes he or she left their wallet in the car, and yes I speak from experience here. As I observed over the next couple of minutes, I realized what in retrospect, should have been obvious. The tips were for whichever artist happened to have center stage at the moment. I’m accustomed to tip jars on pianos, and I’ve attended my share of concerts, but this was the first time I’ve seen the two combined. Over the next couple of hours visitors were treated to a series of different performers, all area talent. The evening’s performances included Opry regulars like Brooks Payton, Jordan Todd, Derek Howell, new comer Paul Ruark and numerous others.

As I sat watching (and quite enjoying actually), the evening’s proceedings, and trying to make mental notes in anticipation of writing this article, I began to feel that I was observing a tradition that had been going on longer than I and many of the artists present had been alive. I scanned the room and found among the guests senior citizens who, I’ll wager have been attending this event and others like it since their youth. Some of the artists have been playing little clubs and Opry evenings like this one for many years scrapping out their livings, often on the cusp of real commercial success. But I was a little surprised to find that it wasn’t only the seasoned citizens who were enjoying and giving mind you, to the performers! This was no “Gaither Home Coming” crowd! I found young people of varying ages as well! Often they looked more like skaters than cowboys! I am glad to see young people being exposed to such a traditional form of music and culture in addition the pap they are bombarded with by MTV and Disney Channel.

I had a great time at the Gladewater Opry; I was intrigued by the evening’s performances and the local atmosphere. Honestly, I feel like I’ve had a new cultural experience without driving more than an hour from home. And I should add as a caveat that the environment was completely family friendly, (although I started to wonder when my friend warned me cryptically before hand that I would need some singles). For those interested in country and bluegrass music and looking for an easy night out, try the Gladewater Opry. For more information on times and events visit the following web pages: www.thegladewateropry.com, and www.myspace.com/gladewateropry. Their office can be reached by phone at 903-845-3600.