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Interruption Marketing and Tyler Mall Kiosks

January 21st, 2011

Simon Mall Tyler TXAt the Tyler Texas Simon mall you have likely been asked if you wanted your hair straightened no matter whether you were a guy, a girl, your hair was already straight, and any number of other reasons.

This is interruption marketing at its best depending on the perspective. You may have been an old grandfather going to the GNC store to buy some prune juice pills but a nice young girl with a foreign accent got your attention and asked if you want your hair straightened or a finger nail manicure.

The grandfather may have just come off an assisted living bus that dropped off him and several other elderly people off and next to prune juice pills a manicure and conversation with a pretty talkative young girl sounds great!

So when walking through the mall in Tyler Texas and you get asked for a manicure even though you are a 34 – 84 year old guy think about the service to the elderly. You can see a positive in that these kiosk guys and girls provide a level of social interaction for neglected elderly that visit the local Tyler mall sometimes just to stretch their legs.

Adventures in Learning

April 1st, 2010

Adventures in Learning

4538 S Broadway
Tyler Texas 75703
Phone: 903-509-9205

If you are a home-schooler or wanting to give your child a head start or leg up with their education, then oh my goodness, this store is for you!

Located in the French Quarter, across from Tyler Mall, you will find Adventures in Learning. The store front suggests nothing unusual, I have passed it several occasions and just assumed it sold a few educational games and some nice Melissa and Doug puzzles, but when you enter, you will see that it is a treasure trove of educational products. The store goes back and back and it is stocked with fabulous books, games, puzzles, and teaching materials of every kind. There are puppets, musical instruments, science kits, manipulatives for hands on learning, classroom décor, sports equipment and a host of teacher aids and classroom supplies. They have a seasonal section and even have a Christian education department, which could be helpful for Sunday school or VBS supplies.

Now I know why I mustn’t home school my kids – I would be so tempted by all the stuff in this shop that my weekly shopping budget would be gone in a whisker! Seriously, though, this shop stocks everything you would need to teach – except for the kids themselves. Everything is well laid out and clearly marked and the staff are very helpful. If you are a bit overwhelmed when you walk in, like I was, they will provide you with a catalog containing all the learning materials they stock or can get hold of for you. They also have a website www.adventuresinlearning-tx.com

One other thing – they can supply large items like furniture, overhead projectors, lockers and so on.

I was very impressed with this store and it’s contents.  I have to say that it is quite pricey, but if you had to order these products online you would have to pay additional shipping charges, so perhaps it works out. If you are intending to invest in your child’s education then Adventures in Learning is a great place to visit with your credit card.

Sears in Tyler Texas

February 8th, 2010

Sears

4701 South Broadway Avenue
Tyler, TX 75703-1309
(903) 534-2334

Sears is a blend of hardware store, appliance store, and electronics store. It does well in its overall store merchandising strategy to appeal to the entire family through the wide selection of products. Sears lost the need for the mail order catalogs that had originally brought such a wide customer base after World War 2 when the rural population decreased and suburban life expanded.

Sears started to focus their energy less on mail order and farm equipment and shifted towards suburbanites and appliances. This resulted in Sears stores collaborating with malls in order to serve the suburban community. Sears never regained the success experienced during the mid 20th century but it continues to provide for the basic needs and indulgences of any modern family.

Sears can still be counted on for cooking kitchen and laundry appliances, as well as for hardware, lawn appliances and automotive care. The Sears in the Tyler mall also carries a wide variety of electronics such as flat screen televisions and stereos, in addition to cameras and video game supplies. The sundries Sears offers encompass many different needs and lifestyles, saving you time and money.

Caffé Tazza

January 13th, 2010

Caffé Tazza is an Italian coffee shop centrally located in a precinct behind Tyler Mall. They serve delicious, authentic European coffee in hand-painted mugs and cups. They also have cakes, panini, and gelato (to die for!) plus healthy options like bran-filled muffins. On the weekends they have an omelette bar where the chef cooks up your breakfast in front of you and you can choose your ingredients – my tip, don’t forget the homemade salsa! For lunch there are soups and sandwiches, oh and there are iced teas, granita and herbal teas too.

My café latte was beautifully finished with a heart shaped flourish in the froth by the skilful barista. My daughter enjoyed a hot chocolate and a Belgian waffle that I wished I’d ordered myself!

Caffe Tazza also has the benefit of being licensed to sell alcohol. How nice to be able to sip a glass of Italian wine after work with a friend and not have to buy a meal or have to go a wine bar.

The atmosphere is classy and slightly arty. One of the highlights for me is that there is a lovely outside patio area with little tables and generous overhead umbrellas and plant-filled window boxes. They have also have live music every Thursday evening and frequent art exhibitions.

Prices are very reasonable for the quality of beverage, food and service provided. To purchase the gorgeous imported china to take home will cost you an arm and a leg though!

One negative is that it doesn’t open late enough in the evening on the weekends – I’m hopeful that the hours will be extended as it’s popularity increases so that I can relax there chatting to a friend over a drink or bowl of gelato while the sun goes down in summer!

Having a coffee (or something more) at Café Tazza makes you feel special. It is quite affordable and a real treat. Go on – visit Cafe Tazza regularly– you deserve it!
Caffe Tazza in Tyler TX
Caffe Tazza
Caffe Tazza Coffee Shop