Texas Biz Solutions has an integrated approach to web design by including web marketing as a part of their overall strategy to offer value to the clients that choose them to be their web design company.
What this company does that sets them a part from the competition is search engine optimization work that involves four key things:
- Video Marketing
- Article Marketing
- Backlinking
- Social Media Marketing
A good website is a great thing to have but driving traffic to it is just as important. You can build a brand and traffic to your website by buying ad space on local Tyler TV stations and radio. With this media strategy you could expect to receive a couple hundred search visitors to your website daily from this exposure.
Some small local Tyler businesses simply do not have the budget to build their brand and business in this way and so this is why a web design company that offers search engine optimization and social media marketing is so important.
SEO and social media are your two biggest levers right now in marketing strictly through the internet. In some cases I have seen companies receive more traffic through Google plus, Facebook, and Twitter than through some very good SEO strategies.
If you are lost as to what SEO is it is simply this:
Getting your website to rank for keywords people type in search engines to buy the type of stuff your business sells. For instance, if you sell hand dryers for bathrooms you will typically not find this in a Lowes or Walmart. If someone were to type in a search engine “Tyler TX hand dryer equipment” you would want your hand dryer website to come up if that is what you sell.
An SEO company can offer an integrated approach of web design and on page and off page SEO that allows your companies most popular search terms to bring up your website when people type those terms in Google, Yahoo, or Bing.
By using a company that is good at both web design, user experience, SEO, and social media you can knock out several things at once while working with a limited budget.
You can learn more about Texas Biz Solutions by visiting their website here: http://texasbizsolutions.com/
