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Brookshire’s Fresh, A Skeptic’s Take

April 20th, 2011

Fresh by Brookshires Grocery Store

Fresh Bakery

Electric Vehicle Courtesy Charging in Tyler

It’s Holy Week / Passover again, and again I found myself preparing for an annual Seder meal at my local church, and no I’m not Jewish, neither mainstream nor messianic. (Not that there’s anything wrong with that, if that’s who you are… Judaism is a beautiful faith, I just happen to be Catholic).

As part of my responsibilities for the evening, I brought the matzos. Now to say that I “brought” it, is a grossly unemphatic way of describing the end result of a search that actually took me to groceries all over the city. Too wordy? I looked high and low and could find only one place that carried it this year. The Brookshire’s Empire’s version of the Death Star, Fresh!

I guess it’s the natural cynic in me that wanted to dislike the store before even setting foot in the building. It’s just too trendy, just another place for the Tyler’s glitterati to see and be seen even while doing such mundane things as shopping for food for the week. I guess a part of me recoils at the notion of slots for plug in cars and food that’s in some way sanctified given the lack of chemicals to keep the bugs off them.

I don’t resent anyone their food choices I just find it obnoxious that Tylerites are only now deemed progressive and enlightened enough to shop at such a socially conscious store like Fresh! I entered the temple reverently from the side entrance, dipping my finger carefully in the proffered holy water and making the sign of the cross… ok not really. But I did try some of the sample fruit set out for customers, and you know what? I must concede, it was quite good. The store is huge, and I didn’t venture into the deeper inner portion, but contented myself to peruse the food court area.

The store was very busy as it is apparently becoming a popular lunch stop and meeting place for those who work in the area. At the end of the day I was at least partially won over by the new megalith. The food that I sampled was good, the selection was enormous, and the prices, while not exactly cheap, are certainly not outrageous. Visits to the store are more of an event; especially since customers are permitted to purchase and consume wine and beer on location. So why the hesitation? First off the name, “Fresh!” I find it hard to utter the words; “What to go to Fresh?” or how about “I was at Fresh this afternoon…”

The other issue I have is equally subjective. For me it’s kind of a ways out. If I lived closer I would possibly shop there more often but as it is, my visits will probably be limited to once a month or so.

Putting “Fresh” up against Wal-Mart or the other Brookshire’s locations is tough. The selection is really very good. The product is more high end and thus costs a bit more, and the environment is more social. All in all, I must confess, it’s a pretty neat store. But don’t expect me to start recycling or driving a hybrid in order to fit in there!

Voodoo Bracelets in Africa the equivalent to balance bracelets in America

January 3rd, 2011

EFX BraceletIn places like Kenya African tribes where rubber bracelets to ward off evil spirits. The tribe medicine men will sell these bracelets to the members of the tribe and they are everywhere there.

Now take a look at these balance bracelets in America. The bracelets use carefully crafted language to explain that you may see a promotion of enhanced balance, relaxation, and well being.

Black rubber braceletsThey will not outright claim anything as scientific fact as they can simply wait on the thousands of people who buy these bracelets to offer positive testimonials.

An interesting aspect to these testimonials is that many of them follow a very similar sales pitch type structure.

The comment starts off by saying they are skeptics themselves and are by nature a skeptical person. They go on to offer an impressive credential or two like that they are a doctor or engineer.

The testimonial is setup with offering the idea that the person is a skeptic to let those reading it put their guard down that maybe this comment is for real.

The person offers a good credential like that they are a doctor, scientist, engineer and then they begin on how they tried the balance bracelet and it fixed their back, or their balance or any number of ailments.

These fake testimonial comments are peppered throughout the Internet on many blogs and sites to give a higher percentage of positive comments than negative.

If it weren’t for these fake comments you would likely see a much higher percentage of negative comments as opposed to positive ones.

On the other end of this you do in fact have several real comments from people who are believers in balance bracelets.

I have a cousin who uses the EFX balance bracelet and he is a smart guy. Both him and his wife swear that it has releaved both back pain and headaches for them.

All I can say is that the bracelets work very well as placebos but do the bracelets actually do something scientific to cause my cousin to stop having a headache beyond placebo? No!

So are balance bracelets scams? The placebo effect works but that being said the bracelets are indeed scams there is simply no other way around it.

IRenew and Power Balance Bracelet Is a Scam

September 27th, 2010

In the video below we just try to recreate what really goes on when you are at a fair or something and an IRenew or Power Balance bracelet guy grabs you and does the demonstration. The fact that these guys setup at fairs and carnivals really adds to the whole idea of this IRenew demonstration being nothing more then a cheap carnival trick.

Power Balance Bracelet

Power Balance Bracelet


I personally believe as does my friend Todd that these hologram and magnetic bracelets are scams that supposedly offer the user energy and or balance. The demonstration below is done by one of IRenew’s competitors known as Pure Energy Bands but it is the same balance demonstration that IRenew does. The demonstration didn’t convince me although my friend Luke was kind of amazed.


There is no scientific proof that bracelets like the “I Renew – As Seen on TV” and the Power Balance bracelets offer your body energy or balance but people susceptible to horoscopes, superstitions, and celebrity gossip will buy these things for $20 – $100 a piece even though they are crap and cost $1 to manufacture in China.

Sports celebrities are promoting these bracelets including many NFL players. In fact I have seen some short “As Seen on TV” spots for these bracelets in between NFL football games.

If your going to spend $20 to buy a “balance bracelet” you know is just a placebo why not buy something that can make you $20 every so often and get that voodoo bracelet idea out of your head, grab a copy. It’s like automated cash – Click Here!

Watch a Power Balance bracelet video

Surprisingly or not there are many really stupid people who sit and watch NFL football games and at the same time pick up the phone and order a bracelet that has a hologram that purports to balance your body by adding the needed hertz your body needs to maintain optimal balance.

I have never heard that the body must be at a certain radio frequency to live a balanced life and I don’t think you will see the food and drug administration add that claim to the food pyramid anytime soon.

I Renew Bracelet

I Renew Bracelet

Overall though I find the Power Balance bracelets and the I Renew scams to be extremely funny. Up until seeing TV ad spots selling them I really didn’t think this would take off as the new “ear candle” of our day.

If you want to see how Irenew goes about advertising their product here are some of their best sellers right now.

We recently went to our own East Texas State Fair and there were a couple of power balance type bracelet vendors there. One was selling the “Power Balance” brand and the other bracelet was called, “Pure Energy Bands”. They both claim to do the same thing although Pure Energy says their bracelets has more radio frequencies in it to cleanse the body of all the radio interference to your body from laptops, cell phones and so forth.

Pure Energy Bracelet

Pure Energy Bracelet

We participated in their balance demonstration and caught the whole thing on video tape. I personally think it is a trick where the guy is there to throw you off balance the first time and there for support as you balance on one leg the second time. What can I say I am a big skeptic. The Pure Energy Bands brand claims to be one of the best in the market and they had pictures of NFL players wearing their bracelet similar to Power Balance.

If you have bought the Power Balance bracelet, the I Renew bracelet, Pure Energy Bands, Phiten necklace or a competing or similar bracelet I would like to hear your claims. I am a skeptic but I am willing to listen to your experiences with an open mind.

IRenew Bracelet Demonstration Video

Phiten Scam worn by Texas Rangers