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Find or Refer a Contractor in Tyler

Texas Biz Solutions, a Tyler Web Design and Web Marketing Company

September 27th, 2011

Texas Biz Solutions has an integrated approach to web design by including web marketing as a part of their overall strategy to offer value to the clients that choose them to be their web design company.

What this company does that sets them a part from the competition is search engine optimization work that involves four key things:

  •     Video Marketing
  •     Article Marketing
  •     Backlinking
  •     Social Media Marketing

A good website is a great thing to have but driving traffic to it is just as important. You can build a brand and traffic to your website by buying ad space on local Tyler TV stations and radio. With this media strategy you could expect to receive a couple hundred search visitors to your website daily from this exposure.

Some small local Tyler businesses simply do not have the budget to build their brand and business in this way and so this is why a web design company that offers search engine optimization and social media marketing is so important.

SEO and social media are your two biggest levers right now in marketing strictly through the internet. In some cases I have seen companies receive more traffic through Google plus, Facebook, and Twitter than through some very good SEO strategies.

If you are lost as to what SEO is it is simply this:

Getting your website to rank for keywords people type in search engines to buy the type of stuff your business sells. For instance, if you sell hand dryers for bathrooms you will typically not find this in a Lowes or Walmart. If someone were to type in a search engine “Tyler TX hand dryer equipment” you would want your hand dryer website to come up if that is what you sell.

An SEO company can offer an integrated approach of web design and on page and off page SEO that allows your companies most popular search terms to bring up your website when people type those terms in Google, Yahoo, or Bing.

By using a company that is good at both web design, user experience, SEO, and social media you can knock out several things at once while working with a limited budget.

You can learn more about Texas Biz Solutions by visiting their website here: http://texasbizsolutions.com/

Web Design with Marketing and Online Strategies a Key Consideration

September 8th, 2011

Local Tyler businesses have great web design companies to choose from in this area like Group M7 who you often hear on the radio and see featured on local news websites from the syndicated column at: http://www.mahfood.com/

There are other web hosting and web creation companies that do not advertise as much through the mediums of radio and billboards but are still quite good. One of the considerations to web design needs to look at not just the previous clients they have but what are they doing to keep up with where the internet is going. Consider that many websites get 80% or more of their traffic from search engines and social media without any advertising costs in traditional advertising channels.

It is always good to combine traditional forms of advertising like radio and billboard with newer forms like search engine and social media advertising but the whole process can seem a little confusing as to how it will all end up fitting together if this is new territory for you.

Fortunately there are benefits to going with web design companies that you don’t see on a billboard or hear on the radio simply because they get more than enough business from word of mouth. Web design companies that can take a company that was previously receiving no online leads and traffic to getting 100 targeted unique eyeballs a day are typical results rather than an off the wall fluke. These web design companies get all the referrals and work they need from happy clients referring their friends which is likely why you may have never heard of web design companies like (keep in mind some in this list are not that great):

http://futurelinemedia.com/ Scott Howard with Future Line Media offers some of the most modern, snazzy websites you will see which is showcased on his own company website. I know a few people who used Scott for their websites and each site I visit knocks my socks off. Scott offers a good price for what you get that you will find to be much cheaper than some of the more well known brands in town.

http://www.taabsink.com/ TAABS Ink is your one stop shop for your entire marketing, advertising and branding needs. One of the things they do is website design and they are very good at it. I have seen a few local Tyler sites they have done and all of them meet my standards for excellent creative work. Definitely keep TAABS in mind for a web design company to choose from.

http://texasbizsolutions.com/ These guys respond fast and offer integration with social media as a part of the web design process. I found them to be very accessible, easy to work with and they had several client sites in Tyler to show me from their portfolio of work.

http://www.vertstudios.com/ – Tried calling these guys but did not receive a call back and it’s going on a week now. Nothing wrong with a small web design company but a callback is the minimum I would ask.

http://www.spyderinternet.com/  – I have heard that their largest client is ETMC which apparently is going out of business. Not sure how many more clients they have than this. I created a paid listing on their awesome looking city portal at www.tyler.com but each time the listing has been screwed up. Right now it shows my number as 190-3484 which isn’t right and doesn’t even contain an area code. I also see no website link going to my website.

azaleahttp://www.azaleatech.com/ These guys were very professional on the phone and from what I understand they focus more on system admin and computer tech type stuff. The web design part of their business seems to be a less prominent part of their business model from my understanding. An interview with this company should help me understand if I have them right. They now have a physical place of business that is quite nice and located on Old Grande across from Citizens National Bank and Nutrition Destination.

http://www.silversoapmedia.com/ I called this company but have not heard back from them and it has been over a week. Not sure why I would want to use a company that cannot do a follow up. I was also not able to contact them at their place of business during regular business hours after 1:00 p.m.

http://www.sevenpoint.net/ I have not spoken to this company yet. I have seen their place of business over by the square and they are also known as ETV Software. One thing that is funny that I heard is that the person who started this business used to work at Group M7 and has named his business Seven Point? Why would you make your brand similar to an old employer?

http://www.cypressinteractive.com/ This company must be a pretty decent web design company as I have personally visited with the company they bought out, 3 Degree Media. The 3 Degree Media web design company were a group of professionals that seemed to be very good and efficient at web design and hosting. They offered a good price for the professional websites they designed for their clients. I am not sure what Cypress charges at this time.

http://www.ktravisj.com/ This site looks a little different only because the margins seem to be off on his website creations compared to the other companies in the list but he has a decent amount of clients in East Texas. One thing I keep hearing is that Travis is easy to get a hold of and is able to customize your site exactly how you want it. Travis gives his customers a lot of attention and strives to make each and every client happy. I have personally spoken with at least two of his clients that were very pleased with his work. Some of his sites look much better than the others so it could just be that some clients preferred margins one way while others liked the industry standard cut.

How many local Tyler businesses have experimented with all the forms of media? You might have spent $10,000 plus on things like billboards, print ads, TV, and radio only to find that radio might have been the only possible successful campaign and even that may have taken some time to see a return on investment?

Sometimes allowing a savvy web design and marketing company to produce an overall website and online strategy for your company is the number one way to capture that cheap low hanging fruit without spending the kind of money other forms of media require.

We recommend checking out a web design company like Texas Biz Solutions that has a dynamic approach that tackles the look and user experience of your website while also investing time into marketing the online visibility of that website on search engines and in social media channels. This type of approach insures that you come away with not only a website but traffic to that website that will pay for itself over and over again as new people visit your site searching for the services you offer.