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Find or Refer a Contractor in Tyler

7 Tricks to Treat Potential Customers Using YouTube

October 21st, 2011

I have had a local product website since 2006 and I spend about $300 a month on paid search advertising but I have found that certain products on my site sell much better when using Youtube videos. The TylerTXDirectory creates YouTube videos on occasion for local businesses in Tyler to get the word out about a new business in town, event, or attraction. We often encourage businesses to create their own YouTube channel so they can have control of their own videos and what they choose to produce and show the public.

“I was extremely surprised to find that YouTube brought me more customers in a certain niche that hundreds of dollars in search advertising wasn’t even able to do.” – Donny

Youtube is actually the 2nd largest search engine next to Google and of course Google owns both of these but when you think about the potential of local business advertising it really makes sense. How many local Tyler businesses actively produce videos about their business? I have found that most Tyler TX businesses don’t create videos and the ones that do really don’t take the time to truly add value in the videos they produce. For instance, a video about real estate in Tyler should offer quite a bit more than just stating the obvious. If a potential customer takes the time to listen to a Realtor in Tyler tell you that a fresh coat of paint will really improve the ability to sell their house you will likely be disappointed. Most people know this point and so it is important to really go above and beyond to help those trying to sell a house by offering several tips in your video that maybe people are likely not aware of already.

To begin your business intelligence for advertising through video on YouTube start out by searching for businesses like yours on YouTube. If you are a local Tyler pet grooming company you could search on YouTube for “pet grooming Tyler Texas”. Watch some competitors who have already created videos in your niche and then come up with your own creative idea. From my experience the videos you will find will be pretty bad so you should be able to plan and come up with something that offers quite a bit more value. Below are 7 tips to YouTube video creation we believe will help you in creating the perfect YouTube video:

  1. Watch your competition. Jot down what you like and don’t like in your competitions videos. You may find that your competition has not even tried advertising using YouTube yet so you may have to start from scratch. Does the screen shot picture you see tempt you to click and play the video? Is their sales pitch too aggressive without offering any other value beyond a pitch? Is the background music and graphics over the top and distracting? If you find something specific you don’t like in a competitors video be sure to avoid that in your own.
  2. Don’t try to be a videographer. You can likely find a skilled videographer from a local news station that is willing to video and produce something off the clock and possibly save you a lot of money. These video experts will know how to correctly light an area and setup things like the microphone, and selection of video camera. The expert will know how to zoom in when it makes sense, and tastefully add in soundtrack and images. The final production will appear more professional and polished than what you, coworker, or family member could do on your own.
  3. Set a budget. You can hire a videographer for around $75 an hour and around $1,000 a day but you can get someone off the clock for about half those rates. The price also depends on their experience level, talent, and work history. The cost will also be calculated based on how many days it takes to shoot, length of the video, and final editing time of video. Try bartering with the videographer with your own services and products to get the cost down.
  4. Create a script. You only have a couple of minutes to make your pitch. Concentrate on offering real value in the video in the form of advice and leave your call to action for the end of the video. Make sure you offer a real clear call to action at the end of the video and even consider placing your phone number and address as text in the video as well.
  5. Offer tremendous value. How-to videos are a great way to offer value to those watching your video. Go beyond the obvious and provide enough advice that gets people past the learning curve and provides them a sense of trust in your expert ability. Offer some really good trade secrets that your willing to give up for free as this free value makes the customer much more willing to reciprocate and call you back to buy your services. Be sure to put your best self out there when creating the video and show your passion for what you do. Because it is a how to video you may even get people to naturally share the video with others because it isn’t just a sales pitch.
  6. Do your technical research. Put the best part of your content at the front of your video to keep people interested and watching. Find the keywords in your industry that people are most likely to type in their search engines. If you are a mobile pet grooming service like Tyler’s “Kritter Kutz” consider having “Tyler TX pet grooming” key terms in the title of your video, description, tag your video with these key terms, and categorize your video under “how to”.
  7. Keep your good will up. Good will among YouTube watchers is your currency in this online video world. Make sure that you offer them enough value in the video so that they leave with a good impression of you. These Youtuber’s will be more likely to watch more of your videos in the future, see you as the authority in your industry, ignore your competition, and reciprocate the favor because you truly helped them and offered them value.

Tyler, Texas Commercial Properties

November 3rd, 2010

 

Tyler TX Commercial Real Estate Properties

Tyler TX Commercial Real Estate Properties

Moving your business to eastern Texas can be a daunting task.  Thankfully, real estate professionals can help you as you look for Tyler, Texas commercial properties.  Tyler is a booming town with a wide variety of people; those who enjoy the arts, senior citizens, parents who have chosen Tyler for its excellent school systems, and university students all call Tyler home.  Aside from Tyler residents, many tourists flock to the town each year for vacation.

Find a real estate agent by searching for Tyler, Texas commercial properties on sites such as TylerTXHomeSearch.com.  Talk to several until you find one that you feel you can work closely with.  Your Realtor will be able to walk you through the process of obtaining a commercial loan, will show you properties that meet your specifications and may be able to give you tips and advice on what types of people frequent which neighborhoods in Tyler. It is best to find an agent that specialized in one particular part of town as they will know everything there is to know about the location you are considering.

Whether you are hoping to open a hotel for tourists, a diner for young families and college students, a sports store for active adults or an arcade for children, you can be successful in Tyler.  With such a wide variety of available Tyler, Texas commercial properties, you are sure to find something suitable for your chosen business.  Soon you can be one of the many who call Tyler, Texas home.

Tyler, Texas MLS

October 29th, 2010
Tyler Texas MLS

Tyler Texas MLS

If you think you know the Tyler, Texas MLS system, then think again. MLS stands for multiple listing service, and is the standard system used by most listing agents across the country. There is no one central MLS system, however, so features may vary from area to area. The Tyler, Texas MLS system is the best way to find homes that are on the market, however most of the time homes that are for sale by owner are not listed here.

You can access portions of the MLS listings online using real estate searches like http://www.tylertxhomesearch.com/, but you won’t find all the information you need here. Certainly it can be used as a starting point for your Tyler, Texas home search, but you will still need to contact a realtor to get all the information available. For that reason, it is a good idea to find a real estate agent from the very beginning so that you aren’t wasting time looking for one once you’ve found your dream house. The time it takes to settle on a realtor could be just the right amount of time for another buyer to swoop in with an offer—get your realtor, then look.

The additional information available to realtors in the Tyler, Texas MLS may vary depending on the listing agent, but may include items such as tax assessor’s records, survey records, and building records on file, number of days on the market, and original listing price if the home has been for sale for some time. All of this information could be useful to you.

Tyler, Texas Homes

October 28th, 2010

Tyler TX Homes

Tyler TX Homes

If you are in a position to buy a home, the time is ripe for some really amazing deals. Tyler, Texas homes are definitely in a buyer’s market presently, but how long it will stay that way cannot be easily or accurately predicted. It would be a safe assumption to say that there will not be much more time to take advantage of this market before it takes a turn in favor of sellers. Strike now, while it is still hot, and you could find yourself in the home of your dreams for a good bit less that you would have expected to pay.

There are many beautiful neighborhoods in Tyler, Texas, made that way by beautiful Tyler, Texas homes. The area is a family oriented community with plenty of entertainment and culture from the Carnegie History Center to the Tyler Zoo. It is a place that is ideal for raising a family and finding fulfillment in your life. Purchasing a Tyler, Texas home could be the wisest decision you will ever make.

But buying a home is a process, and one that can be quite complex. You will need the aid of a good, experienced real estate agent to help you through all the twists and turns of the journey. Trying to handle all of the paperwork yourself only leaves you open to be taken advantage of. A realtor will also know where you will find the best deals the moment they become available, and that information is priceless.

Tyler, Texas Home Search

October 28th, 2010
Tyler TX Home MLS Search

Tyler TX MLS

While it is wise to find a good real estate agent for your Tyler, Texas home search, sometimes it helps to conduct your own property search. Realtors can help you find homes that you may not normally have access to and let you know when a new home hits the market that matches your criteria before it shows up on MLS search results. However, no matter how in tune your realtor is to you, they will never be you and therefore cannot know with certainty whether a particular home is something you would be interested in or not.

In order to find your perfect home, help your realtor along a little. Provide him or her with a clear description of the type of home you are searching for, but keep an eye out yourself just in case something becomes available that doesn’t fit in with the description you gave. There are many, many ways to conduct a Tyler, Texas home search, but one of the best resources can be found at http://www.tylertxhomesearch.com/.

Using a website such as this one will allow you to search available listings based on several criteria. You can select a price range in which to search so that you aren’t falling in love with homes that are out of your budget. Additionally, you may specify how many bedrooms and bathrooms you’d like, as well as if you’d prefer to have amenities such as a fireplace or pool and whether you are interested in waterfront property.