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Click-it Printing in Tyler, TX

February 1st, 2010

Click-It Printing

4906 Hightech Dr
Tyler, TX 75703-2625
(903) 534-7000

Click-it Printing is a fairly large printing company in Tyler. I believe they are the largest printing facility between Dallas and Longview. They are a company that mostly deals with printing school text books with a large portion of the printing being home school materials. They are not the easiest business in Tyler to find, but they are worth the hassle if you need high quality professional color printing. They are located on the South side of Tyler. If you start from Loop 323 and head South on Broadway, you can turn left at the intersection with the Brookshire’s and stay on that road for a few miles. Hightech Dr. will be on your left, and then you will see Click-it Printing’s building and sign. The building looks like a metal warehouse but it is very nice inside.

I discovered Click-it Printing when I needed to make over a hundred two-sided color copies of a newsletter. I called every printing facility listed in the Tyler phone book and had personally tried out a few of them. Until I found Click-it, my favorite had been the UPS Store on Highway 64 West. The UPS Store had been less than half the price of competitors. Click-it made the UPS Store seem expensive.

Not only were they the cheapest, but their print quality was unparalleled. They had endless amounts of options for me. I told them I needed the paper thick enough so that the print from the other side would not show through and that I wanted it to feel kind of smooth. They were highly knowledgeable and told me exactly the weight of paper I should use. I brought my PDF file to them and was invited into an office. I had made some minor formatting errors, but the employee was able to pull it up on his computer and shift things for me. He also went to the back and interrupted a printing job to run a test copy for me. He offered to have them all tri-folded but realized that my dark design would make a white crease if sent through the folding machine.

I had to leave it with them, because I went so late on a Friday afternoon. They called me Monday to let me know the copies were ready. I showed up and was greeted by an amazingly friendly receptionist who handed me my stack of copies. I was amazed. The copies were professionally packaged in plastic wrap and looked incredible. I pulled one out and was so pleased with the print quality. The pictures came out with near photograph quality and the paper felt expensive. I think I paid between sixty and seventy dollars for one hundred and twenty two sided copies.

I was impressed beyond all reason, and the recipients of my newsletters noticed and commented on how nice this edition was. The only reason I don’t do my printing with them anymore is because the company I work for was able to get a really amazing color printing that lets me do prints at cost for ten cents a side. The quality is not quite as nice as Click-it Printing, but the price makes it worth it to me. I do however keep in mind that any time I need a more professional print job or to print on large paper or bind books I can and will go to Click-it Printing. For the small business or average individual you could not get better quality and service in printing for the price they offer.

Still Think There Are No Old Bookstores in Tyler?

January 8th, 2010

Try Fireside Books

As someone who loves books I’m somewhat ashamed to admit that I never realized just how many bookstores we have in Tyler. One of the better ones is found at 110 East Houston, and has been at that location for nearly ten years. Fireside Books is not for the casual reader who knows exactly what he or she wants.

This is not a chain, where the reader can walk to a carefully arranged aisle and select the latest novel by the trendiest, hottest new writer. This is a bookstore for the reader for whom the six dollar paperback is not sufficient and time is not an issue. With its dusty shelves, and stacks of books scattered literally all over the store, it almost seems not to belong in Tyler at all. And the lack of conventional organization only adds to the charm.

Many of the books found here are of the old and rare variety. The store stocks a great many first editions and signed copies. Local authors and bestsellers are on hand. There are large paperbacks and leather bond biographies. Fireside does not stock an inordinate number of common paperbacks. Not to say they have none; just that they do not make up a very large portion of the store’s inventory, which is rare in the used book biz.

The history section is probably the crowning jewel of the place. There are both familiar and unfamiliar volumes, on a wide range of historical topics. The Texas history section in particular is excellent and features biographies of many famous Texans. All the editions they sell are clean copies; which brings me to another plus. Fireside doesn’t waste the customer’s time pushing damaged or otherwise low quality literature as a means of rounding out their inventory. Every shelf seems to have something worth reading, (unless of course you’ve no interest whatever in the subject matter).

A warning though, for the impatient shopper, on the hunt for a particular title this bookseller may be a bit frustrating. The local chain is probably a better choice for that person. Fireside is for the reader who sees the journey as its own reward. If you enjoy pulling up a spot on the floor and perusing a stack of yet to be stocked books, this is probably for you. But be careful you may end up losing track of time or going over your spending limit.