Pac Sun started in 1980 as a privately owned surf shop on Newport Beach but by 1987 had expanded to 20 stores. Pac Sun soon became a staple of suburban mid American malls, supplying resentful teenagers with an oscillating choice in pant width since the eighties. Pac Sun presents itself in the over worn style of beach fashion but can still supply clothing generic enough for your average skate park kid.
Although, Tyler skaters will have to look somewhere else for shoes since Pac Sun recently stopped selling most skate brand shoes due to declining revenue. But, Pac Sun has started carrying Nike again, I presume it is thanks to the cost effective results of sweatshop labor. Pac Sun has evolved from the simple surf shop it was into a combination of popular styles. Evidently unable to forge an original style for the mall going public, Pac Sun will simply infuse the latest growing trends with the painfully bright day glow color scheme of the modern extreme sports movement.
This emulation can be easily misunderstood as a legitimate comprehension of the desires of their customer, and many of those looking for the fabric embodiment of MTV2 will have found their destination. If Pac Sun can be relied on for anything it is the faithful adaptation to youth culture. Pac Sun surfs, if you will, the fickle waves of youthful desire, camouflaging itself in the trend of the most ideal demographic and capitalizing on the fact that suburban kids a thousand miles inland of any beach will pay to look like a surfer.