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Find or Refer a Contractor in Tyler

Texas Biz Solutions, a Tyler Web Design and Web Marketing Company

September 27th, 2011

Texas Biz Solutions has an integrated approach to web design by including web marketing as a part of their overall strategy to offer value to the clients that choose them to be their web design company.

What this company does that sets them a part from the competition is search engine optimization work that involves four key things:

  •     Video Marketing
  •     Article Marketing
  •     Backlinking
  •     Social Media Marketing

A good website is a great thing to have but driving traffic to it is just as important. You can build a brand and traffic to your website by buying ad space on local Tyler TV stations and radio. With this media strategy you could expect to receive a couple hundred search visitors to your website daily from this exposure.

Some small local Tyler businesses simply do not have the budget to build their brand and business in this way and so this is why a web design company that offers search engine optimization and social media marketing is so important.

SEO and social media are your two biggest levers right now in marketing strictly through the internet. In some cases I have seen companies receive more traffic through Google plus, Facebook, and Twitter than through some very good SEO strategies.

If you are lost as to what SEO is it is simply this:

Getting your website to rank for keywords people type in search engines to buy the type of stuff your business sells. For instance, if you sell hand dryers for bathrooms you will typically not find this in a Lowes or Walmart. If someone were to type in a search engine “Tyler TX hand dryer equipment” you would want your hand dryer website to come up if that is what you sell.

An SEO company can offer an integrated approach of web design and on page and off page SEO that allows your companies most popular search terms to bring up your website when people type those terms in Google, Yahoo, or Bing.

By using a company that is good at both web design, user experience, SEO, and social media you can knock out several things at once while working with a limited budget.

You can learn more about Texas Biz Solutions by visiting their website here: http://texasbizsolutions.com/

How Can Car and Automobile Shopping Be Different For You?

March 4th, 2010

Most people are comfortable with driving around town randomly looking at auto’s for sale in Tyler Texas without ever taking the time to consider if this is an efficient use of your time. There is an online shopping phenomenon that has taken over the automobile industry all over the US. Many people now find and purchase their used and new cars online.

Dodge ChargerI have an interesting story about how my very own brother purchased his last two automobiles online. One of them was a Z71 Tahoe and the other was a Nissan sports car. He had a reason for his unconventional shopping behavior. He discovered that online sales departments will quickly offer you the very bottom dollar they will take for a particular car they have for sale on their lot. Why is this?

People shopping for cars online are price shopping and are conscientious about getting a good value. These types of shoppers have likely price matched a few times and have been to multiple car dealer websites. The fact that a car dealer gets a call from a potential buyer simply means they have price compared a car that you have and are likely very interested in that exact car.

Once an online shopper calls you on the phone they may be willing to accept your offer even if it is a couple hundred dollars more than the cheapest offer simply because of proximity. As a car dealer you may be asked if you will let the car go for a few hundred dollars less. Of course, you have probably listed your car for sale at a deep discount since you have it in your online inventory but you need to keep in mind that the buyer probably has a good reason for asking for a cheaper price.

As a car buyer it is good to understand how the psychology of this works. The dealer may or may not come down anymore if a dealership in Houston has the car listed for $200 cheaper. The reason is that the Houston car dealer probably has a much larger inventory and moves cars much quicker. A Houston car dealer can afford to come down further or price their cars the cheapest initially. A Tyler Texas car dealer may be a few hundred dollars more expensive but you can’t beat the convenience of proximity.

It doesn’t hurt to try and talk the car dealer into moving the price down to match the dealer in Houston but keep in mind their margins online are thin and they aren’t moving cars as fast as in a big city. At this point you need to weigh the risk reward of buying it local in Tyler or taking the trek to Houston to save $100 after gas money and time wasted.

Rather than driving around town looking for a Tyler Texas car we recommend Googling “Tyler Texas Cars” and searching through online inventories of cars for sale in Tyler. You will find this process to save you a lot of time and it will be easy to price compare. You can get on Ebay and try and find similar cars and see how the prices compare as well.

A Tyler car dealer will be much more willing to come down on the price if you can bring in evidence of what prices you have found on similar cars. The negotiation process of purchasing a car in Tyler is much easier when utilizing the Internet. The only other problem you will have is working out financing. The dealer may attempt to recover any lose in price reduction by working your interest rate up.

I recommend in most cases using your bank in obtaining financing when purchasing a car in Tyler. This will help build your relationship up with your bank and offer additional loan opportunities through your bank in the future.

We would like to recommend our preferred used car dealer in Tyler Texas: Autohouseonline