If you have a local business in Tyler you have likely tried telling people about it on places like Facebook. You may have even created a Facebook page and possibly a Google AdWords campaign and linked them back to your website.
Many local businesses don’t even have a website but they have still managed to set up a Facebook page because it is really easy to do.
For those of you who have managed to do some of these above basic online marketing tasks I have a great idea to improve upon what you are already doing. Try adding an SMS marketing campaign to this.
What you do is keep on doing what you’re doing but setup a text message campaign with an SMS provider and then promote this in the same places you are now and beyond.
An SMS campaign is simply a way for your customers to sign up to receive text messages to their cell phone from your business.
You can than text your customers 4 – 5 times a month to come in to receive a special deal or value without necessarily offering huge profit squeezing discounts.
Think about it, these people have opted-in to your cell phone messaging list because they love what you sell. Simply text them about what they love and attach some extra value to it.
What has been shown statistically is that 20% of the people you text will respond to your offer which ends up giving you the biggest ROI than any other form of advertising.
Once you have your campaign setup here are some of the top places to promote your SMS campaign locally:
Facebook
Twitter
TV screens
Buttons
Radio advertisements
Craigslist
Website
T-Shirts
Billboard
Print advertisements
Business cards
TV advertisements
Receipts
Myspace
Blog
Brochures
Car/Bus
Stickers
Billboards
Email signature
The radio
Flyers
Picket signs
Email campaigns
Promotion products
Restaurant menus
Think of the response rate? Think of the ROI, think of the direct access you will have to local Tyler TX shoppers and your own customers eagerly waiting to come back in your doors to buy more of your product more frequently?
You can learn more about SMS marketing and SMS provider services by visiting this website: SMS Text Company
Local Tyler businesses have great web design companies to choose from in this area like Group M7 who you often hear on the radio and see featured on local news websites from the syndicated column at: http://www.mahfood.com/
There are other web hosting and web creation companies that do not advertise as much through the mediums of radio and billboards but are still quite good. One of the considerations to web design needs to look at not just the previous clients they have but what are they doing to keep up with where the internet is going. Consider that many websites get 80% or more of their traffic from search engines and social media without any advertising costs in traditional advertising channels.
It is always good to combine traditional forms of advertising like radio and billboard with newer forms like search engine and social media advertising but the whole process can seem a little confusing as to how it will all end up fitting together if this is new territory for you.
Fortunately there are benefits to going with web design companies that you don’t see on a billboard or hear on the radio simply because they get more than enough business from word of mouth. Web design companies that can take a company that was previously receiving no online leads and traffic to getting 100 targeted unique eyeballs a day are typical results rather than an off the wall fluke. These web design companies get all the referrals and work they need from happy clients referring their friends which is likely why you may have never heard of web design companies like (keep in mind some in this list are not that great):
http://futurelinemedia.com/ Scott Howard with Future Line Media offers some of the most modern, snazzy websites you will see which is showcased on his own company website. I know a few people who used Scott for their websites and each site I visit knocks my socks off. Scott offers a good price for what you get that you will find to be much cheaper than some of the more well known brands in town.
http://www.taabsink.com/ TAABS Ink is your one stop shop for your entire marketing, advertising and branding needs. One of the things they do is website design and they are very good at it. I have seen a few local Tyler sites they have done and all of them meet my standards for excellent creative work. Definitely keep TAABS in mind for a web design company to choose from.
http://texasbizsolutions.com/ These guys respond fast and offer integration with social media as a part of the web design process. I found them to be very accessible, easy to work with and they had several client sites in Tyler to show me from their portfolio of work.
http://www.vertstudios.com/ – Tried calling these guys but did not receive a call back and it’s going on a week now. Nothing wrong with a small web design company but a callback is the minimum I would ask.
http://www.spyderinternet.com/ – I have heard that their largest client is ETMC which apparently is going out of business. Not sure how many more clients they have than this. I created a paid listing on their awesome looking city portal at www.tyler.com but each time the listing has been screwed up. Right now it shows my number as 190-3484 which isn’t right and doesn’t even contain an area code. I also see no website link going to my website.
http://www.azaleatech.com/ These guys were very professional on the phone and from what I understand they focus more on system admin and computer tech type stuff. The web design part of their business seems to be a less prominent part of their business model from my understanding. An interview with this company should help me understand if I have them right. They now have a physical place of business that is quite nice and located on Old Grande across from Citizens National Bank and Nutrition Destination.
http://www.silversoapmedia.com/ I called this company but have not heard back from them and it has been over a week. Not sure why I would want to use a company that cannot do a follow up. I was also not able to contact them at their place of business during regular business hours after 1:00 p.m.
http://www.sevenpoint.net/ I have not spoken to this company yet. I have seen their place of business over by the square and they are also known as ETV Software. One thing that is funny that I heard is that the person who started this business used to work at Group M7 and has named his business Seven Point? Why would you make your brand similar to an old employer?
http://www.cypressinteractive.com/ This company must be a pretty decent web design company as I have personally visited with the company they bought out, 3 Degree Media. The 3 Degree Media web design company were a group of professionals that seemed to be very good and efficient at web design and hosting. They offered a good price for the professional websites they designed for their clients. I am not sure what Cypress charges at this time.
http://www.ktravisj.com/ This site looks a little different only because the margins seem to be off on his website creations compared to the other companies in the list but he has a decent amount of clients in East Texas. One thing I keep hearing is that Travis is easy to get a hold of and is able to customize your site exactly how you want it. Travis gives his customers a lot of attention and strives to make each and every client happy. I have personally spoken with at least two of his clients that were very pleased with his work. Some of his sites look much better than the others so it could just be that some clients preferred margins one way while others liked the industry standard cut.
How many local Tyler businesses have experimented with all the forms of media? You might have spent $10,000 plus on things like billboards, print ads, TV, and radio only to find that radio might have been the only possible successful campaign and even that may have taken some time to see a return on investment?
Sometimes allowing a savvy web design and marketing company to produce an overall website and online strategy for your company is the number one way to capture that cheap low hanging fruit without spending the kind of money other forms of media require.
We recommend checking out a web design company like Texas Biz Solutions that has a dynamic approach that tackles the look and user experience of your website while also investing time into marketing the online visibility of that website on search engines and in social media channels. This type of approach insures that you come away with not only a website but traffic to that website that will pay for itself over and over again as new people visit your site searching for the services you offer.
East Texans love finding connections to celebrity, particularly when it’s a local girl (or boy), makes good story. I don’t suppose we’re any different than anyone else in this respect. But for some reason it means a lot to us to see others from our area appreciated by those from the country at large. This is especially true when the celebrity in question, maintains their connection to their East Texas roots.
Of course I’m referring to Miranda Lambert. The Lindale native has made it huge on the national country music scene in recent years. One can hardly drive through her home town without seeing her face half a dozen times, (ok that’s an overstatement), not that I’m complaining mind you. Better her face then Earl Campbell’s. I mean no disrespect, Earl’s a much beloved legend, and great ambassador for Tyler, but if I had to choose which face I’d want adorning the billboards in my home town, well come on… The artist has had a long string of hits and successes, and is currently said to be working on her fourth album. Personally, I can take or leave her music, but I respect the connection that she maintains with her home town and East Texas in general.
Obviously I’m not offering this review simply to fill space on the page. It happens that Lambert will be returning to Texas on April thirtieth, for the “On the Square” event in Tyler. Ticket prices are fairly high but proceeds go to an animal shelter / pet health and protection charity called “MuttNation Foundation.”I’m not a big social activist, but I’m sure Lambert’s appearance will be a big success, and I hope both the musician and our area continue to benefit from their association. For more tour information and ticket prices go to Lambert’s webpage at http://www.mirandalambert.com/.
One of the most effective ways to put your metabolism into high gear and shed the pounds is a recently discovered method called calorie confusion. Essentially, calorie confusion means varying the amount of calories you take in from day to day.
Your body does not have time to get used to one thing, so your metabolism goes into overdrive. Using calorie confusion is actually quite simple and effective on its own, but when combined with exercise can give outstanding results.
Each person’s caloric needs in Tyler, Texas will be unique, but for the sake of simplicity we will use a median calorie intake of 2,000.
The same principals will apply with any median calorie requirement though, so do a little research to see what your unique body needs.
For calorie confusion, start the first day by consuming 2,200 calories total. If you are exercising as well, do your workouts on the days you consume the most calories.
On your off days, or the day after the high calorie intake, only consume 1,800 calories.
However many calories are required on any given day, make sure they come from healthy, well balanced foods.
That’s it! Alternate back and forth every day to keep your body confused.
Because you are not sustaining a low calorie intake, your body does not have time to go into starvation mode.
Because you are not sustaining a high calorie intake, your body does not have time to store fat. Neat, right?
For a more managed approach using professional doctors and a staff we have seen a company on billboards in Tyler Texas called B Ki.
B Ki is a weight loss clinic in Tyler that uses a controversial strategy that is non-surgical.
Many people have lost quite a bit of weight using this method in short order.
To learn more about B Ki just do a search for B Ki in Tyler Texas.
A binge refers to a time where food is consumed in excess to the point of being terribly uncomfortable. Purging is forcibly removing this food from the body by means of induced vomiting or the use of laxatives. Neither is a healthy approach to eating and could result in detrimental long term effects. This practice can easily lead to the eating disorder bulimia.
The practice of binging and purging in Tyler, Texas often comes from the desire to be thin combined with an inability to control food cravings. So a person will eat large volumes of unhealthy foods and afterwards begin to feel guilty or afraid of the consequences these foods will have on their weight and become desperate to avoid those consequences. Many will rationalize this practice by believing it to be a great way to enjoy the taste of fattening foods without gaining weight.
There are so many risks involved with eating in this manner that it is hardly worth the superficial weight loss that comes with it. You can easily become malnourished, which is the least of the potential side effects. There is no way to have a healthy self image when you use unhealthy methods for weight loss, which means no matter how much you may lose you will still be unhappy with your size. A much more sensible approach is to limit the amount of fatty foods in your diet, eat small and regular portions, and add exercise to your daily routine.
As of late we have seen billboards advertising a new form of weight loss that as far as Tyler is concerned called B Ki. These clinics utilize a hormone researched studied about in the 50’s. Both male or female weight loss candidates can inject the female pregnancy hormone at regular intervals while maintaining a healthy diet.
I am not sure if injecting female hormones into your body is a healthy way to go but a doctor at B Ki will likely be able to fill you in on the negative health side effects if any. I would imagine this weight loss technique would be much safer then any type of surgical weight loss method in Tyler TX.
http://www.azaleatech.com/
